Management Team

Dean Wiltse, Chairman and CEO

Dean Wiltse brings 30 years of knowledge and expertise in the marketing and technology industries. Mr. Wiltse spent the last four years as CEO and President of Greenfield Online. Under Wiltse's leadership, Greenfield delivered and sustained an organic growth rate of greater than 70% per year, reached a $90MM run rate in 2005 revenues and $21MM in EBITDA, and completed a successful IPO in July 2004. During his tenure at Greenfield Online, Wiltse led Greenfield's strategic shift from a custom marketing research company to an online data and technology company. Under his leadership, Greenfield established the largest community of global online panels, communities, and affiliates, and was a key enabler for the custom marketing research industry to leverage the Internet for surveys and data collection. In recognition of his accomplishments, Wiltse was nominated as the Ernst & Young 2005 Entrepreneur of the Year and nominated by Research Magazine as the "Marketing Research Industry CEO of the Year" for 2005.

Prior to his four years with Greenfield, Wiltse served as president of the software division at Engage, Inc. His leadership resulted in the development of online profiling and ad-serving technology-an industry first-that enabled tailoring and targeting online marketing based on an individual's specific interests and online behavior. Wiltse also held senior level positions at Avid and Vivo Software, purchased by Real Networks in 1998.

Rick Rolandi , Chief Financial Officer

An industry leader with more than 30 years of experience, Rick Rolandi is responsible for overseeing Vovici’s financial strategy, including capital structuring and profit improvement.

Prior to joining Vovici, Rolandi served as Chief Financial Officer of Softek Storage Solutions Corporation, a provider of data migration software. While in this role, he was responsible for overseeing the finance, legal, information technology, and human resources business functions, supporting the Company’s efforts to becoming a leader in the data migration space. Before working with Softek, Rolandi served as CFO of DataDirect Technologies, where under his leadership the Company’s first two fiscal years as an independent company resulted in consecutive year-over-year increases in revenues and profitability, while also generating strong operating cash flows.  Rolandi was also the CFO of two NASDAQ listed companies, Landmark Systems and Data Measurement Corporation.  Rolandi holds a bachelor’s degree in industrial engineering from Stanford University and an MBA from Harvard University.

Jeffrey Henning, PRC,
Chief Strategy Officer

A co-founder of Perseus and a pioneer in the feedback industry, Jeffrey Henning brings a unique depth of experience in driving continuing innovation at Vovici. Henning has 19 years of experience in the market research industry with roles including market research consultant, analyst and writer to complement his time as a software developer for in-house projects and commercial software.

While at Perseus, Henning developed SurveySolutions® for the Web, which won the PC Magazine Editors' Choice Award for web-survey software. He was also named a Visual Basic Programmer's Journal "Basic Hero" in 1999. In 2004, he led the marketing and software development teams that pioneered and named the concept of Enterprise Feedback Management. Prior to co-founding Perseus, Henning worked with BIS Strategic Decisions (now part of Forrester Research) in the U.S. and in Europe managing custom consulting projects managing survey-research projects for high-tech leaders of the Fortune 1000. Henning was formerly a columnist with Computerworld magazine.

Steve Freeman is responsible for all Global sales for Vovici, bringing over 13 successful years of selling and team development to his role. Freeman oversees all aspects of enterprise and mid-market sales, and well as the development of business relationships with market research firms and strategic partners.

Prior to joining Vovici, Freeman was responsible for North America Sales for Endeca Technologies where he drove over 200% revenue growth in two years. Before Endeca, Freeman was head of Worldwide Sales for Above All Software where he took the company from five customers to over 45 in six quarters. Prior to joining Above All Freeman was responsible for building and developing the North American Reseller Channel and General Business sales team for Business Objects.

Roderick Morris leads all operational aspects of Vovici, including customer support, renewals, and research services. Mr. Morris's background includes experience in strategy consulting, investment banking, and product management.

Prior to joining Vovici, Rod served as the Vice President for LexisNexis US Business Information Solutions. Rod's duties included P&L responsibility for products such as Nexis.com and other product lines and services for target decision makers such as heads of sales, marketing, strategy, and corporate knowledge centers. Mr. Morris has prior experience with Bain & Company, Microsoft, Corporate Executive Board, and Simmons & Company. Rod holds an MBA from the Stanford University Graduate School of Business and is a graduate of the University of Texas at Austin.