WebSurveyor Featured in Business Research Textbooks
Leading online survey tool helps students understand market research
HERNDON, VA. (Mar. 8, 2005) - WebSurveyor Corporation, the leading provider of online surveys, announced today that it is featured in two business research textbooks slated to be released this spring by McGraw-Hill/Irwin, a division of The McGraw-Hill Companies, Inc.
The collegiate-level textbooks, Marketing Research, 1st edition and Business Research Methods, 8th edition, are written by Donald R. Cooper and Pamela S. Schindler. Business Research Methods provides an overview of research and data analysis by outlining the research process from research study design to data analysis. Marketing Research introduces research-supported marketing decision-making, along with practical examples and researcher insights.
"We're excited to feature WebSurveyor's award-winning online survey technology in both of our research textbooks," said Schindler. "As a professor and an author, I want students to learn real-world survey research techniques that will enable them to make informed business decisions."
WebSurveyor will continue to work with leading textbook publishers to incorporate WebSurveyor's online survey tools. In addition, WebSurveyor offers an Academic Grant that enables eligible academic institutions to use WebSurveyor's award-winning online survey technology for collegiate level instruction of the practical use of online surveys. Nearly 80 universities have received a grant so far. Instructors are encouraged to apply by visiting www.websurveyor.com/grant.
"By learning how to use WebSurveyor's online survey tool in the classroom now, students will be better prepared to understand and solve business challenges in the future," said WebSurveyor CMO Tom Lueker. "The WebSurveyor online survey tool empowers the most advanced survey researcher with powerful features, yet is still easy to use for the novice user."
About WebSurveyor Corporation
WebSurveyor Corporation is the leading provider of online survey services that empower people with real-time feedback to drive their businesses. Since 1999, over 4,000 customers have trusted WebSurveyor with their online survey projects. WebSurveyor ensures data security and confidentiality, a reliable survey hosting service, dependable survey software and a responsive team of survey experts--all backed by a money-back guarantee. The company has been recognized for its strong commitment to business excellence and to the highest standards of civic and social responsibility, integrity, and ethical conduct, while being named one of the fastest growing companies in America.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, BusinessWeek and McGraw-Hill Education. The Corporation has more than 280 offices in 37 countries. Sales in 2004 were $5.3 billion. Additional information is available at www.mcgraw-hill.com.
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