Vovici Makes Significant Usability Enhancements to Survey Software Product Line
Dulles, VA, May 2, 2007 - Vovici (voh-VEE-see), the leading provider of Enterprise Feedback Management (EFM), online survey software tools and marketing research services, has announced today significant product enhancements in terms of usability and survey creation time to its Enterprise Feedback Management (EFM) Continuum solution.
Outdated web techniques and solutions have long since caused customers to feel frustrated by the survey/feedback process and interface design. Challenges and problems such as complex mailing list creation, data mapping, analysis, and campaign creation further intensified user dissatisfaction. To remedy these problems, Vovici turned to their clients to gain insight into the users' pain points when employing online survey software tools.
"It was Vovici's goal to make survey software and feedback management tools usable at any level of technological prowess," said Dean Wiltse, chief executive officer of Vovici. "Our online survey solution needed to be simple enough for a first-time user yet powerful enough so that it satisfies the needs of feedback savants. By first seeking out and then utilizing our customers' feedback, we are able to continually provide the cutting-edge products our clients have come to rely on within their own organizations."
Tested against WebSurveyor 5.8, users found the newly re-designed user interface (UI) of EFM Continuum improved survey creation time and gave them the ability to maintain full UI control at all times. By making all of the UI controls visible at all times, users are able to avoid scrolling through the page to get to an actionable item.
Testers using EFM Continuum gave the product a 1.6 out of 5 for usability, with 1 being easy to use and 5 being difficult to use. In contrast, WS 5.8 scored a 4.3. The time needed to create surveys, mailing lists and campaigns also lessened significantly, with decreases of 20%, 30% and 45% respectively.
The new design of EFM Continuum includes pop-up modals and tab control metaphors to help users navigate a wealth of survey and feedback options. In addition, a detailed online help system with over 180 topics searchable by keywords or natural language is now available. To further enhance the user experience, a cleaner interface and the ability to preview questions were also added. Finally, the product's backbone was moved to a .net 2.0 framework and includes Ajax controls, giving the web-based survey tools the feel and stability of a desktop-based program.
EFM Continuum has become the favorite of Fortune 500 testers in survey creation, campaign creation, and mailing list development. EFM Continuum was launched on April 3, 2007 and is currently available in a variety of customized formats.
About Vovici
Vovici Corp. (pronounced voh-VEE-see) is the leading provider of Enterprise Feedback Management (EFM) solutions, a growing field that includes the tools and services that enable the collection and management of feedback from customers, partners, and employees to help shape organizational strategy. Vovici provides on-demand survey tools, online survey software, questionnaire and survey templates, survey design, and analytics expertise to decision makers in the enterprise, research and government markets. Vovici was formed from the merger of WebSurveyor and Perseus Development Corp., the organization that originated "Enterprise Feedback Management" as a market. As the leader and visionary in the EFM space, the company offers innovative solutions and a clear, consistent path to EFM adoption.
Organizations worldwide rely on Vovici to help them better identify employee, customer and partner needs and act on that information in order to create long-term relationships, increase profitability and facilitate time critical actions that drive business results. Vovici has been named to the Inc. 500, Software Magazine's Software 500, Deloitte Fast 500 and Deloitte Fast 50. The company operates in five countries, with a customer base that includes more than half of the Fortune 500.
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