Vovici Analysis Shows Survey Completions Increase Over 140 Percent
Dulles, VA, May 23, 2007 - Vovici (voh-VEE-see), the leading provider of Enterprise Feedback Management (EFM), online survey software tools and marketing research services, today announced new findings showing that online survey completions have steadily increased by 144 percent over the past 14 months. Vovici analyzed data collected from over five million surveys conducted by thousands of Vovici customers across all markets using its shared-hosted environment. Findings show that completion rates have increased from 30 percent in January 2006 to 66 percent in March 2007.
"Our analysis indicates that although companies are deploying online surveys that are longer and more complex, customers and employees are increasingly willing to take the time to complete them," said Dean Wiltse, chief executive officer of Vovici. "This trend suggests that people want to share feedback and feel that online surveys are a good use of their time."
Additional findings indicate that companies are extending more invitations to their survey communities by 63 percent. In March 2007, the average survey was sent to 514 recipients compared to 316 recipients in January 2006.
"We are seeing companies of all sizes and across all markets realize the value of conducting surveys and consequently, are integrating them into their everyday processes," stated Wiltse. "Because of higher completion rates and better reach to communities, surveys are yielding more feedback than ever before, making them a fundamental component of their customer experience management and business strategies."
Vovici's survey software solution, EFM Continuum, has become the favorite of Fortune 500 testers in survey creation, campaign creation and mailing list development. For additional product information, visit www.vovici.com/market-research/online-panels.aspx.
About Vovici
Vovici is the pioneer in Enterprise Feedback Management (EFM), providing comprehensive online survey software solutions, online panel management, analysis and reporting, and research services. Our offerings increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than 58% of the Fortune 500, rely on Vovici to measure customer satisfaction, perform market research and gauge employee satisfaction.
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