Vovici Announces Enterprise Feedback Management Community Product for Market Research
Online Survey Platform Will Re-invent Role of Market Researcher
Dulles, VA, July 24, 2007 - Vovici (voh-VEE-see), the leading provider of Enterprise Feedback Management (EFM), online survey tools and research services, announced the Market Research Edition of its EFM Community product today. Vovici's EFM Community MR is a comprehensive tool that has re-invented the role of the Market Researcher from one of conducting stand-alone studies to one of providing actionable and continuous enterprise-wide feedback for their clients. This solution enables collaboration between marketing research firms and their clients with fully customizable user roles to manage access and sharing, as well as the ability to design questionnaires and fully manage respondent communities together.
"Corporations have been doing more and more surveys online without involving traditional research firms. As a result companies have lost control over the quality of the information gathered and the security of the respondent information," said Dean Wiltse, Chairman and Chief Executive Officer of Vovici. "EFM Community MR empowers the market research firm to collaborate with their clients throughout the online survey process insuring better results and decision making." A leader in the expanding EFM market, Vovici's EFM Community MR enables market research organizations to develop and deploy sophisticated Web-based surveys that are easy and cost-effective to conduct. The 100% Web-based design supports collaboration, workflow management, and role-based security delivering actionable results in real-time.
In conjunction with this product announcement, Vovici recently broadened its long-time relationship with the Nielsen Company, the leading provider of marketing information, audience measurement, and business media products and services, to include the support of constituent feedback for Nielsen's Homescan consumer panel. This panel represents millions of Americans who regularly scan barcodes on purchases and complete surveys to make their opinions count in the consumer marketplace. The design and features of EFM Community MR were driven by Vovici's relationship with Neilsen.
"We have been using Vovici tools for several years and now manage Nielsen's online Homescan panel using the EFM platform," said John Toomey, Senior Vice President, Operations, Nielsen Homescan & Spectra. "Vovici has enabled us to maintain a greater than 70% response rate to our online survey invitations with the sizeable Homescan panel of consumer shoppers."
Product Detail
EFM Community MR eliminates the complexities inherent in the Web survey life cycle by providing an integrated solution including questionnaire authoring, client collaboration, panel/respondent management, flexible deployment, and real-time results reporting and analysis.
- Questionnaire Authoring-renowned for its Web-based word processing authoring environment, even the most lengthy and complex questionnaires are simple to develop and format.
- Client Collaboration-provide user-based control to manage access and sharing so clients can edit formatting, revise questionnaires, and develop reporting and analysis.
- Panel/Respondent Management-set-up, manage and draw from a panel of respondents.
- Flexible Deployment-regardless of the deployment option all surveys are designed in the same authoring environment and all results are collected to the same results table.
- Reporting and Analysis-all reports reflect real-time results and can be distributed in .pdf, MS Word or MS PowerPoint formats.
Availability
EFM Community is available now. The EFM Community Market Research Edition will be available in Fall, 2007.
About Vovici
Vovici is the pioneer in Enterprise Feedback Management (EFM), providing comprehensive online survey software solutions, online panel management, analysis and reporting, and research services. Our offerings increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than 58% of the Fortune 500, rely on Vovici to measure customer satisfaction, perform market research and gauge employee satisfaction.
News
Vovici releases Community Builder module that will allow organizations to quickly and cost effectively create and manage online communities.
Learn More
View our American Marketing Association Webcast: Wednesday, August 20, 2008, 1PM ET: Best Practices for Using Online Communities for Feedback.
Click here for details