Attachmate Uses Vovici to Engage Customers and Manage Events
Host-Connectivity Leader Acts on Feedback to Raise Customer Loyalty and Reduce Event Costs
Dulles, VA; October 6, 2009 – Vovici, the leading provider of survey software and enterprise feedback management (EFM) solutions, today announced that Attachmate Corporation, a host connectivity solutions company with over 65,000 customers, has deployed Vovici as the technology platform for capturing critical feedback from participants in customer and sales events.
Each year, Attachmate invests heavily to host a series of summits designed to educate customers and sales professionals on new products and product updates, and to provide a forum for sharing ideas. Feedback from these events is critical to optimizing and continuously improving customer experiences. Attachmate quickly outgrew email and paper based questionnaires as a way to capture feedback, and realized their requirements for a more robust feedback solution. "It is effort-intensive and costly to gather Attachmate customers and sales reps at these events, so it is critical that we put on the best show possible for them," said Kelli Anderson, Sales Programs Manager, Sales Operations.
Attachmate selected Vovici as the best solution for fulfilling three key requirements:
- Requirement #1: Prepare and rapidly deploy surveys to capture real-time feedback and insights
- Requirement #2: Share results across the Attachmate organization
- Requirement #3: Maintain Attachmate’s brand throughout interactions with customers
"Vovici’s power and ease-of-use gives us the confidence that customer feedback is driving the planning and execution of our summits," explained Anderson. "Vovici is considered a big part of all of our events—we use Vovici to plan, to ensure we are on-track during the events, and then to capture post-event insights that help us to continue to improve." Attachmate relies heavily on feedback to optimize their investments and continuously improve their customer and sales summits. Executives and team members eagerly await the post-event analysis and gather in sessions to discuss and digest, putting pressure on the quality and quantity of data. Vovici’s ability to create branded templates ensures that surveys look and feel like Attachmate, often earning a 40%+ response rate.
Attachmate is able to raise satisfaction and reduce costs by acting on insights uncovered by using Vovici. "Vovici’s ability to analyze the data gives us a ‘volume dial’ that weeds out the noise and emphasizes the feedback that really matters to us," explained Anderson. For instance, data from one of their post-event survey encouraged them to cut their event from three days to two days. This not only saved Attachmate $200,000 in event costs, it is expected to earn them a higher satisfaction rating next year. A full case study for Attachmate can be found here: http://www.vovici.com/_assets/pdf/CaseStudies/vovicicasestudy-attachmate.pdf
"We are pleased to count Attachmate among our many customers in the technology industry," said Roderick Morris, vice president of marketing for Vovici. "Attachmate is a leader in the competitive marketplace of host connectivity solutions–including terminal emulation, application integration, and secure file transfer. They stay in tune with the market through sales and customer events, made successful in part due to the powerful and timely feedback gathered through the Vovici software platform."
To register for upcoming Vovici webinars or to view past recorded webinars, visit [http://www.vovici.com/about/webinars.aspx].
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Attachmate
Attachmate delivers advanced software for terminal emulation, application integration, and secure communications. Our NetIQ business provides solutions for automating IT processes and managing the performance, security, and compliance of your distributed IT. With our technologies, more than 65,000 businesses worldwide are putting their IT assets to work in new and meaningful ways.
Attachmate has been helping businesses extend, manage, and secure their IT investments for more than 26 years. Headquartered in Seattle, Wash., Attachmate has offices and partners all over the globe. We are widely recognized for our innovative products, easy business transactions, and exceptional customer service. For more information please visit www.attachmate.com.
About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
