Plymouth Rock Reduces Market Research Costs by 80 Percent Using Vovici’s Feedback Solution
Leading Insurance Company Manages Efficient, Cost-Effective Customer Feedback Research Through EFM Software
DULLES, VA; September 29, 2009 – Vovici, the leading provider of survey software and enterprise feedback management (EFM) solutions, today announced that the Plymouth Rock Company, a leading property and casualty insurer, has deployed Vovici as the technology platform for its customer feedback efforts.
Plymouth Rock’s objective is to "in-source" as much of its marketing research efforts as possible. Ed Fernandez, President and CEO of Palisades Safety and Insurance Management Corporation (a Plymouth Rock Managed Company), is sponsoring the effort to drive deeper market intelligence and gain greater control over important market research efforts. "We needed both a solution and a company that could empower us to operate a high-performing, cost-effective internal market research group, and we found these in Vovici," said Fernandez. "Vovici’s sophisticated yet easy-to-use solution, coupled with their deep consulting experience, has played a critical role in our ability to continue to operate as a customer-centric organization."
Centralizing survey and community initiatives on Vovici has enabled Plymouth Rock to significantly reduce costs for market research. "It is not uncommon for projects to now come in at 20 percent of their original budget because of Vovici," according to Rob Madonna who leads Plymouth Rock’s Customer Feedback Group. "We attribute the cost savings to the speed and efficiencies of the survey software that has replaced the need for outside consultants and gives us the ability to negotiate rates to acquire samples from panel companies."
"We are pleased to announce Plymouth Rock as a successful customer in the insurance industry," said Roderick Morris, vice president of marketing for Vovici. "Awareness tracking, agent feedback, website and advertising design, pricing studies, and benefits structure are just some of the initiatives that Plymouth Rock runs on the Vovici platform. Every key initiative that Plymouth Rock and other leading companies deploy with our feedback application represents an opportunity to save time and money while gathering critical intelligence to improve the customer experience."
"Vovici is the survey engine behind our Rapid Screener® tool," said Rina San Buenaventura, Clinical Services Manager at BehaviorTech Solutions. "In just a matter of minutes, even though there are over 150 questions, complex behavior patterns can be efficiently identified and quickly analyzed."
To register for upcoming Vovici webinars or to view past recorded webinars, visit [http://www.vovici.com/about/webinars.aspx].
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About Plymouth Rock
The Plymouth Rock Group of Companies writes and manages more than $1 billion in personal and commercial auto and homeowner’s insurance across the Northeast. The Group includes Plymouth Rock Assurance Corporation, Pilgrim Insurance Company, and Bunker Hill Insurance Company in Massachusetts and Connecticut, Mt. Washington Assurance Corporation in New Hampshire, and Palisades Safety & Insurance Association, Palisades Insurance Company, Palisades Property and Casualty Insurance Company, High Point Preferred Insurance Company, High Point Safety and Insurance Company, High point Property and Casualty Insurance Company, Twin Lights Insurance Company, and Teachers Auto Insurance Company in New Jersey.
About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
