Cincinnati.com Makes Headlines with Readers Using Vovici’s Online Feedback Solution
Vovici's Enterprise Feedback Management solutions connect readers and advertisers of online news portal
Dulles, VA – May 21, 2009 – Cincinnati.com, the online news portal for Greater Cincinnati and Northern Kentucky, has successfully implemented Vovici’s Enterprise Feedback Management (EFM) solution to capture readers’ interests and preferences necessary to shape the award-winning news portal. Vovici is the leading provider of survey software and EFM solutions that enable organizations to collect and manage feedback from customers, partners, and employees to help shape organizational strategy.
With the goal of delivering information in real-time via the Internet, The Cincinnati Enquirer, a Gannet Co. Inc. metropolitan daily newspaper, transformed itself into a multi-media company with the launch of its website, www.Cincinnati.com, in 1996. The company’s primary goal was and is to connect visitors and advertisers by delivering high-interest stories and content that would drive visitors to their site day after day. Additionally, the company must appeal to the diverse interests of the community it serves, so there is a need to constantly develop online products that attract specific segments of its diverse community. To accomplish this, Cincinnati.com needed an EFM tool to help them gain insight into audience and advertiser needs and improve website usability.
In 2006, Cincinnati.com began using Vovici’s EFM solution to identify their readers’ interests and preferences. They chose Vovici for key strategic reasons: to create complex surveys easily and quickly, the flexibility to support surveys for daily use as well as for big projects, its integrated data platform enabling feedback to be quickly shared across the organization, and Vovici’s high-quality customer support. Since then, Cincinnati.com has leveraged Vovici to conduct well over 300 online surveys which have generated over 300,000 responses. This has given Cincinnati.com the ability to capture visitors’ interests, spur reader interaction, increase page views, manage contests, and conduct product research. The benefits realized have allowed Cincinnati.com to:
- Quickly gain and affirm insights into community interests
- Elevate reader loyalty by increasing the depth of reader interaction
- Quantify for advertisers the sponsorship value of articles and contests
“Vovici is very ingrained in our culture. The minute we need information, or wonder about something with respect to our visitors, we turn to the Vovici solution,” said James Jackson, Vice President, New Media and Product Development of Cincinnati.com. “By leveraging Vovici’s ease of use and scalability, we have information we never had access to before, and are able to measure and communicate success like never before,”
“The broad and deep capabilities of Vovici’s EFM solution enable us to engage our web users on the fly, which is just about how fast they are moving,” said Mark Woodruff, Market Development Director of Cincinnati.com. “In many cases, the intelligence Vovici captures is immediately integrated into our conversations with advertisers and sponsors.“
With Vovici’s Enterprise Feedback Management solution, Cincinnati.com has been able to pinpoint the interests of its visitors and harness the resulting intelligence to drive the business of their online news portal.
About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
