New Book, The Weapons of Mass Collaboration, Deciphers Online Communities and their Competitive Advantage
Strategic book outlines the business advantage of online communities
Dulles, VA – June 2, 2009 – Dean Wiltse, an accomplished CEO and pioneer of online panel and online community markets, has released a new book, The Weapons of Mass Collaboration. A business handbook, this new release sheds strategic light on the new world of online communities and their critical role in organizational success.
“In good economic times and in bad, the need to attract and engage customers is equally critical,” states Wiltse in The Weapons of Mass Collaboration. “Smart organizations find that online communities offer a direct, affordable solution for strengthening customer contact and gleaning invaluable information that allows you to stay on top of their needs and market trends that affect them and your business….An online community serves up frequent insight into the changing attitudes and requirements of your key constituencies, along with a way to help them help you serve their needs better.
“With online feedback panel members in place, profiled and ready to participate, you can reach out to gather the right information from the right people at just the right time, a capability that more than returns your investment in an enterprise feedback management platform and a solid survey software package.”
“Vovici is very ingrained in our culture. The minute we need information, or wonder about something with respect to our visitors, we turn to the Vovici solution,” said James Jackson, Vice President, New Media and Product Development of Cincinnati.com. “By leveraging Vovici’s ease of use and scalability, we have information we never had access to before, and are able to measure and communicate success like never before,”
In his book, Wiltse demystifies the phenomenon of online communities and explains how businesses can use these tools for real benefit. He discusses the importance of transforming customer relationships by promoting deeper engagement and understanding in a collaborative, online environment. His book is filled with practical information, clarifying the value of feedback-oriented communities while describing how to generate maximum return on investment.
A member of the Board of Directors at Vovici, the leading provider of survey software and EFM solutions that enable organizations to collect and manage feedback from customers, partners, and employees, Wiltse has more than 30 years of expertise in the marketing and technology industries. His knowledge and expertise have been applied to several revolutionary solutions including online communities, web-based data collection, digital video, online marketing, and software-as-a-service (SaaS). Wiltse has served as Chairman and CEO of Vovici for the past four years, and he is the former CEO of Greenfield Online, where he led one of the first organizations to build an online community to provide high-quality, timely consumer attitudinal and product information to consumers to enable them to make informed decisions about the products and services they wish to purchase. Wiltse regularly speaks at industry events and consults with small- and medium-sized businesses.
The Weapons of Mass Collaboration is currently available on Amazon.com.
About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
