Survey Software Gets Increased Use During Times of Uncertainty
Survey responses at Vovici up 263% year over year
Nothing can make the information in a survey out of date so quickly as constantly changing economic news. The rise of the economic crisis to prominence last September led to an upsurge in survey activity at Vovici, the pioneering provider of EFM solutions and survey software. Vovici analyzed its customer base and found double- and triple-digit increases in the number of surveys being completed.
“Driven by the need to understand the changing requirements of customers, employees and suppliers, Vovici’s hosted clients increased their collection of survey responses by 62% in October compared to August 2008,” said Roderick Morris, senior vice president of marketing and operations at Vovici. “As economic conditions continued to deteriorate, the increased surveying on the part of our clients continued, reaching a year-over-year peak in March 2009, which had a 263% increase from March 2008.”
Obtaining customer feedback and building customer loyalty is always valuable, but grows in importance in times of turmoil. “We saw a similar uptick in survey activity throughout the economic and political changes of 2000 and 2001,” reported Jeffrey Henning, founder and chief strategy officer of Vovici. “During periods of profound change organizations need to improve their understanding of the key constituencies they serve.”
It is evident that understanding customers is even more crucial in a recession. Vovici found that many organizations are taking advantage of these lean times to tap into customer behavior, improve customer experience, and ultimately increase customer loyalty and bottom-line performances.
About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
