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Vovici provides articles on various topics relating to survey tools, how to use surveys, types of surveys and how to manage online panels and more.

• The Benefits of Conducting a Customer Survey
  Are your customers happy or satisfied? Do you know how your customers feel about your products or service? Today's competitive marketplace requires every organization to listen to the voice of its customers, which can be captured with a customer survey.
  
  
• Why Conduct an Employee Survey
  Employees are the real capital of every organization. Do you know if your employees are happy? Are they satisfied? Do they feel supported and rewarded for their contributions?
  
  
• Growth in Proprietary Panel Research Continues
  According to Inside Research August 2008, spending on proprietary panels kept up at a high growth trend, up 50% in year ending June 2008. Forecast growth for 2009 is anticipated to be even higher, up 54% to $104 million globally, as popularity of this type of online research continues.
  
  
• Survey Tools Have Grown In Popularity
  Besides the distribution cost advantages a survey tool enjoys, and the challenges of digitizing responses of paper and phone surveys, survey tools are also necessary given the declining response rates challenge the market research industry has faced in the past decade...
  
  
• The Benefits of Using Online Panels
  In this day and age, customers are eager to be heard and more than willing to express their opinions. By creating a custom online panel you are able to collect this type of feedback at any given moment

 

 

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