EFM Community MR is an enterprise feedback management solution that extends the power of EFM Community with features and capabilities designed to allow Market Research firms to easily work with and manage multiple accounts and large-scale deployments. EFM Community MR provides Market Research firms comprehensive panel management capabilities to build, survey, and manage respondent panels for consumer insight.
- Streamline the market research process with survey design tools designed especially for market researchers.
- Get continuous feedback and consumer insights with community and panel management tools.
- Dramatically reduce the lead-time for launching a sophisticated market study.
- Freely collaborate with other researchers with advanced rules, permissions, and sharing features.
- Deploy surveys through the web, e-mail, telephone, paper, and handheld devices.
- Optimize \results with expert support and strategies from the industry leader.
EFM Community MR’s advanced online panel management software includes survey design features designed specifically for the Market Research firm.
- Use hierarchical questions to assign subsequent questions based on previous response.
- Display questions in rotated or randomized order.
- Easily collaborate with internal and external clients to draft questionnaires and analyze results.
- Manage users, groups, and roles from a centralized location to enable appropriate control over the survey process with customizable permissions.
- Populate dynamic auto-dropdown choice lists from external databases.
- Define metadata for surveys and questions that can be accessed via Web services or custom modules.
- Use quota management to restrict the number of respondents based on responses using complex logic.
- Auto-populate respondent information so they don’t have to answer the same questions repeatedly.
With specialized online panel management features designed to meet the complex needs of Market Research firms, EFM Community MR delivers centralized support and enterprise feedback management across the entire organization—opening unique opportunities to develop broad, long-term engagements with clients that deliver tremendous value to both the client and the MR firm.
- User-based controls allow clients to modify survey design and formatting, revise questionnaires, and develop customer reporting and analysis.
- Flexible deployment options allow Market Researchers to tailor the solution to fit the specific approach required for each engagement.
- Respondent panel management MR firms the tools they need to create online community subsets and avoid survey fatigue.
Vovici is a logical partner for Market Research Firms, providing the software platform to help MR firms buildactive and engaged customer panels for their clients. The Vovici solution complements and extends the efforts and expertise of the MR firm by providing a flexible and easy to use interface to manage the feedback activities of these community panels. As a result, MR firms are able to dramatically cut the time to delivery and provide their customers results faster and more efficiently.
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