Best Practices

Growth in Panel Research

Improve Responses and Engagement With Panels
The key to creating loyal customers, a winning brand and more revenues lies in the ability to build ongoing and relevant dialogues with key audiences. Panels provide a regular group of customers, employees or partners eager to provide the invaluable insight to guide future services, products or changes to service delivery methods.

What is a panel?
A panel is a set of customers or prospects that have opted in to receive a series of surveys from your company. A panel creates a vivid, timely depiction of sentiments and priorities that businesses can use to ensure decisions both small and large incorporate the voice of key audiences.

How Vovici helps
Vovici helps companies listen, interpret and act on customer voice by establishing a pulse on customers and employees. A core component of what Vovici provides, Panels store historical survey and profile data in panelist profiles. Profiles ‘learn’ over time, allowing you to communicate with respondents based not only on what you already know about them but also on the frequency of interactions and their ‘health.’

Panel data is available for cross-tabbing, analysis and correlation as well as targeting and personalizing surveys for each respondent. By creating shorter, relevant surveys, a panel increases response rates and grows the relationship you have with each and every panelist.

If you're interested in leveraging a panel to improve relationships, response rates and loyalty, Vovici can help. We can show you how to do it yourself using our enterprise feedback and panel management software, or provide varying levels of Professional Services.