Vovici Whitepapers

7 Habits of Highly Successful Surveys
A successful survey is one that is designed to meet its original goal, provides accurate data that is representative of the target population, and that improves the satisfaction level of its respondents. This whitepaper distills the seven keys to ensuring the best possible outcome for the survey author. > Download

7 Deadly Survey Sins…and How to Avoid Them
Many organizations find the values of their efforts are limited due to several common survey mistakes. Learn the most common survey "sins" and how you can avoid them. > Download

Panel Management Secrets: Lessons from the Professionals
Vovici researched the best practices of 30 panel companies to identify key techniques that your firm can use to develop a richer understanding of your customers through a vibrant panel of your own. Panel companies sell access to their panels to third-party market researchers. These are organizations for whom the panel is literally an economic asset. > Download

The Customer Satisfaction Survey
In The Value Profit Chain, Earl Sasser Jr. and his co-authors declare “So-called satisfaction surveys must go beyond merely the question of satisfaction if they are to yield the data necessary for profiling the customer base.” > Download

Survey Rating Scale Best Practices
Most Do-It-Yourself survey researchers ignore the academic literature about what types of rating scales will produce more accurate results. Instead, they copy scales used in other questionnaires created by their organization or, worse, make up their own scales. > Download