Retailers are in a constant state of evolution to meet the changing needs of the marketplace and respond to competitive pressures. Feedback is the key ingredient in knowing where and when to evolve. Feedback about the changing tastes and demands of the consumer.Feedback about packaging, pricing, and competitive offerings.Feedback about customer service and customer satisfaction. Feedback about the next big idea or trend.
Vovici online survey solutions contain a wealth of advanced features to enable retailers to perform sophisticated market research. Because Vovici is built to address the feedback requirements for the entire enterprise, feedback activity can be centralized and managed to ensure that all survey activity is aligned with corporate messaging and branding. And our best-in-class security and data protection ensures that customer privacy is protected.
Vovici takes this to the next level by helping retailers build respondent panels from their online communities. Customers are invited to opt-in to the process and provide profile data that retailers can leverage for focused, targeted research. The respondent’s ability to see the results of the surveys in which they participate and integrated incentive programs promotes high levels of participation without the risk of creating survey fatigue.
The result is an unprecedented level of agility and capability. Surveys can be conceived, built, and deployed quickly and placed into the hands of willing customer respondents for near-immediate feedback. The rapid availability of critical feedback and customer perceptions gives retailers a huge edge in highly competitive markets. Best of all, this advantage is gained in a highly cost effective manner because Vovici enables retailers to build this capability in-house.
Vovici solutions also have the flexibility and integration required to provide retailers a comprehensive view of customer satisfaction across the entire customer experience. Because Vovici leads the feedback industry in functional integration, feedback can be built into all of the critical processes that touch the customer.
The adaptive nature of Vovici solutions means that retailers can apply whatever customer satisfaction indicators have been adopted by the organization—whether by metrics developed in-house or by industry standards such as Net Promoter® Score (NPS), Customer Loyalty Index (CLI), and Customer Satisfaction Index (CSI). This analysis can also reveal root causes for dissatisfaction or customer churn, discover critical trends, and identify actions to maximize growth and loyalty in key customer segments.
Vovici releases Community Builder module that will allow organizations to quickly and cost effectively create and manage online community panels — providing a voice to customers, employees, and other constituents. Learn More.
Join Vovici for an American Marketing Association webcast beginning May 1: Building Online Communities for Feedback – Why You Need Them and How to Use Them. Click here for details.