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NPR Listens: How Panel Management Helps NPR “Dial In” on Unmet Needs

Managing a panel of thousands of listeners can prove difficult for even the most seasoned researcher.

Launched in May 2007, the NPR Listens panel represents over 15,000 public radio listeners in over 60 countries and all 50 U.S. states. Panelists provide feedback on current programs, inform the development of new programming, and help NPR better understand its role in the lives of listeners. Hear first hand how NPR uses panel management today to listen and respond to their listeners.

Speakers:

• Sandra Lozano, Research Analyst for Audience Insight, NPR
• Jeffrey Henning, Founder and VP Strategy, Vovici